Intellectual capital 
Seamless journey from discovery to delivery
Our Intellectual Capital is manifested in the vast and diverse knowledge base we have built over the years, encompassing industry insight, competitive intelligence, understanding of markets and customers, and logistics management. This enhances our capacity for innovation, enabling us to deliver sustainable solutions to our customers, by constantly improving our wide range of products.
Research and Development
As a leading FMEG company, we manage a large product portfolio across both B2B and B2C domains. Strengthening our R&D capabilities is key to maintaining our competitive edge.
The R&D product vertical teams work in close collaborations with business marketing teams, on near- to medium-term product innovations. The Centres of Excellence (COEs), as horizontals, work with a long-term view to procure ideas and competencies with the potential to be possible game changers.
Havells Customer experience and Design (CXD) studio, Noida, and Bangalore Innovation Centre continue to power our product innovation capacities.
SMART connected products
We are at the cusp innovation when it comes to our consumer products. We are transcending traditional product boundaries to offer our customers new functionalities, improved reliability, better utilisation and enhanced capabilities.
We achieved a significant milestone with the Havells in-house IoT and AI Platform. It is equipped with Connectivity and Control hardware, Product Cloud, Havells Sync unified app, and Voice Control with AI/ML capabilities.
Specific technology absorption to create differentiated products
Distribution products and industrial switchgears
We have expanded our existing range of circuit breakers by augmenting it with Arc Fault protection, equipped with options of both integrated and add-on feature.
For industrial switchgears, our immediate focus has been on enhancing our product capabilities, in line with the Government’s upcoming Quality Change Order (QCO) for FY 2022-23, related to circuit breakers, control and switchgears. These innovations will enable us to expand our product portfolio in the growing Indian infrastructure, industrial, commercial and renewables markets.
IoT enabled switch range
This year, we introduced a retrofit modules range, enabling our customers to convert conventional switches into smart ones, by connecting over Wi-Fi. We are creating new range of switches, built with a smart communication features and soft touch operations, marking a new benchmark of increased connectivity and ease of operations in the functioning of switches.
Innovative fan range
We built India’s first ceiling fan with an integrated air purifier, upgraded with the 5-star BEE rated BLDC motor technology.
Benefits derived from R&D efforts
Our customer-centric innovations have consolidated our share of new products to ~17% of total revenue, over the last 21 months. With new innovations in the pipeline, this share is slated to further increase in the near future. During FY 2021-22, we have completed 256 innovation projects.
32%
Share of R&D spend directed towards environmental and social benefit products and technologies