Strategic levers

Making Havells omnipresent

At Havells, we have outlined eight strategic levers to ensure our presence across the entire value chain and penetrate more markets.

1

Brand reinforcement

What we intend to do

  • Reinforcing the essence of brand ‘Havells’
  • Continuing investments in the brand to strengthen connect with stakeholders
  • Improving our brand reach across multiple channels
2

Product extension and expansion

  • Continuing investments in R&D for developing innovative and quality products
  • Extending our product line and diversifying our portfolio
3

Proximity to consumer

  • Strengthening the relationship with our dealer network
  • Penetrating newer markets, especially in the semi-urban and rural regions
  • Tie-ups with multi-brand outlets, regional retailers, and modern formats
4

In-house manufacturing

What we intend to do

  • Leveraging technology to optimise resources and increase efficiencies
  • Capital expenditure towards expanding manufacturing capacities
  • Better control over our entire supply chain
5

Financial management

  • Maintaining a lean Balance Sheet, accommodating growth
  • Cost efficiency
  • Being net cash positive
6

Digitisation

  • Leveraging IT infrastructure for digital transformation and improving overall product experience
  • Incorporating digital technologies in all aspects of the business to create enhanced value for all stakeholders
7

Strengthening the Lloyd Business

  • Establish Lloyd as a 'mass premium brand'
  • Leverage production capacities to improve offerings
  • Expanding our product portfolio
8

Sustainable business

  • Invest and nurture in building business for tomorrow
  • Ensuring responsible and sustainable operations