Intellectual Capital

Our dedicated, Centre for Research & Innovation (CRI) with NABL accredited labs enables us to be a unique and world-class R&D organisation. This centre houses more than 600 highly skilled and competent individuals constantly engaged in strengthening innovation and product development.

To understand customer needs and design breakthrough innovations, we have a state-of-the-art Customer Experience & Design (CXD) Studio at Noida. This centre is engaged in innovation and design development and develops products by understanding the social, emotional, and behavioural needs of customers. The CXD focusses on understanding consumer pain points and addressing them through novel and relevant product designs.

Our Bengaluru Innovation Centre housing Centres of Excellence (COEs) in the Internet of things (IoT), Software, Engineering Design, and Power Electronics is leading the way for our transformation to an electronic goods company and, more importantly, providing the technology leadership for many of the enabling technologies for our product segments. It leverages the Bangalore tech ecosystem and comprises 120+ software engineers having expertise in IoT, AI/ML and deep tech capabilities.

The R&D centre at Noida, forms the basis for Havells brand promise of quality and customer value proposition. Further, progressing our journey of digitising product development, use of digital twin and simulation methodologies are now used by more product categories augmenting the existing practices.

During FY 2022-23, our R&D spends stood at ₹ 163.18 Crores.

We continue to democratise cutting-edge technology to create innovative and consumer-centric products. During the year, we launched Meditate Air Purifier under the premium brand Havells Studio.

Case Study

Context

Indoor air pollution is the degradation of indoor air quality by harmful chemicals and other materials; it can be up to 10 times worse than outdoor air pollution
This is because contained areas enable potential pollutants to build up more than open spaces
Various studies in India have reported harmful effects of indoor air pollution

Solution

To address this problem, Havells Studio Meditate Air Purifier is built on deep consumer insights with cutting-edge technology and design features
Designed for India and the world, it is powered by pioneering SpaceTech air purification technology for efficacy against hazardous gaseous pollutants as well as pathogenic micro-organisms
With its intelligent user interface and mobile AQI, Meditate is built to deliver sense of peace and comfort

Solution

Launch of Havells Studio Meditate was well thought through and meticulously planned from identifying the target consumer group, understanding their requirements, and selecting the right communication route
Led by the digital-first approach, a key highlight of the launch plan was to collaborate with influencers from various industries to communicate diverse aspects of Meditate and highlight the benefits of this premium product and how it can fit into individuals’ lifestyles

Over the years, we have relentlessly invested in building our brand equity. This has significantly helped us in creating some iconic campaigns and transition from an industrial to a consumer-focussed brand and enabled growth. FY 2022-23 witnessed multiple new advertising campaigns along with leveraging our iconic platforms including “Wires that don’t catch fire” and “Hawa Badlegi”.