Strategy

Well-laid out strategy based on the building blocks created over the past decades

OVER THE PAST YEARS, WE HAVE ESTABLISHED A MASS-PREMIUM BRAND WHICH HAS TRANSITIONED WELL FROM BEING JUST INDUSTRIAL TO CONSUMER. WE HAVE GONE MORE ENTRENCHED IN THE DISTRIBUTION CHANNEL BY INSTITUTIONALISING THE RELATIONSHIP ORIENTED APPROACH. INVESTMENT IN IN-HOUSE MANUFACTURING CONTINUES TO BE A DIFFERENTIATOR WITH BETTER QUALITY CONTROL AND COMPETITIVE EDGE. ALONGSIDE, A STRONG HAVELLS WITH PASSIONATE AND ENTREPRENEURIAL PEOPLE IS CREATED. AT HAVELLS, BUILDING ON THESE STRENGTHS, WE HAVE DEVISED A COMPREHENSIVE STRATEGY TO MAXIMISE VALUE CREATION THROUGH FOCUS ON BRAND, OMNI-CHANNEL, INNOVATION, DIGITISATION AND TALENT.

Brand

Reinforcing the ethos of brand ‘Havells’
Straddling across different consumer groups and socio economic/income with clear positioning of each of the brand
Sustained investments in the brand to deepen connect with stakeholders
Enhancing brand reach across multiple channels with customised and unique targeting

Omni-channel

Strengthening the relationship with our dealer network
Getting closer to the consumers through strong tie-ups with multi-brand outlets, regional retailers, and modern formats. Expanding in ecommerce
Going deeper by exploring new markets in the semi-urban and rural regions
Widening the customer base by catering a diverse set of base

Innovation

Product extension & expansion with focus on innovation and product development and continued investments in R&D
Keeping consumer always in mind to develop products
Capability building that cuts across the businesses through centre of excellence
Thought leadership and development of breakthrough products serving consumer aspirations
Enhancing brand reach across multiple channels with customised and unique targeting

Digitisation

Leveraging IT infrastructure for digital transformation, improving overall product experience and enhancing consumer journey
Deploying new-age digital technologies in all functions to drive consistent value-creation for stakeholders
Making technology an enabler and partner of business targeting

Talent

Integrating individual & company aspiration
Entrepreneurial with distributed leadership
Developing leaders from within
Instituting wealth creation opportunity