Social and Relationship CapitalDelivering superior experiences to customers

OVER THE YEARS, WE HAVE CONTINUOUSLY ENGAGED WITH ALL OUR STAKEHOLDERS INCLUDING CUSTOMERS, EMPLOYEES, SUPPLIERS, BUSINESS PARTNERS, AND COMMUNITIES TO CREATE SUSTAINED VALUE FOR ALL.

COMMUNITY DEVELOPMENT

Our Corporate Social Responsibility (CSR) initiatives are designed to support the nation’s goal of inclusive growth and the United Nations Sustainable Development Goals (SDGs). Our sustainability ethos focusses on the welfare of the communities we work with, especially those linked with our manufacturing operations.

We have a powerful CSR framework comprising key areas of Health & Nutrition, Sanitation, Education, Environment, Skill Development and Heritage Conservation. With our sustainability agenda structured towards inclusive growth, we are continuously strengthening our CSR framework.

KEY INITIATIVES

Havells Focus Areas

Providing nutrition to eradicate hunger

Health & Sanitation (WASH)

Promoting Education

Environment Protection

FY 2022-23 (Performance)

Providing Mid-day meal to 70,000+ students on a daily basis at Alwar, Rajasthan

a) Maintenance of 4,000+ Bio-toilets in over 500 schools

b) ~2 Lakh Sanitary napkins distributed in FY 2022-23 and till date, distributed to over 4 lakh girls

a) 300+ students, researchers and faculty members have been using the Havells Research Building at Plaksha University (Reimagining Higher Education)

b) Free coaching classes to underprivileged children at Govt. Schools

Planted over 4 Lakh trees in FY 22-23 (18 Lakh trees planted from 2018 till date) at Bhopal (Madhya Pradesh Rajya Van Vibhag Nigam), Alwar and Neemrana plantation project

01
ENVIRONMENT

More than 18 lakh trees have been planted in Bhopal, Neemrana and Alwar till date. As a part of our overall commitment of giving back to the society, we are carrying out third-party assessment of our plantation project at Bhopal, Madhya Pradesh to ascertain the Biomass accumulation/carbon capture – Carbon sequestration of our plantation project through Indian Institute of Forest Management (IIFM). The survival rate of the plantation is more than 90% across the compartments, which is reflective of good management. The total amount of CO2 sequestration potential of the plantation after the final harvest (60 years) would be 430687 tonnes. Additionally, these plantations will also contribute to other ecological benefits during the entire silvicultural management.

02

We are also engaged in developing “Kanya Upvan” as joggers park for local community in the Alwar district of Rajasthan by planting a tree on the birth of every girl child in the district. Kanya Upvan (Bhugor) is being developed as a part of afforestation / water conservation programme through MJSI (Mukhya Mantri Swavlamban Abhiyan), a flagship program of Rajasthan Govt. which was started in 2018 with an area of 18,600 square metres. Nearly 1,800 saplings have been planted till date.

ROBUST REVIEW MECHANISM
03
MID-DAY MEAL PROGRAMME

A holistic initiative that started with serving just 1,500 children across 5 schools expanded to serve over 70,000 students across 700+ schools daily in the district. During the year, we organised a Quality Nutrition - FOSTAC (Food Safety Training & Certification) programme through FSSAI team for Mid-day meal food handlers & kitchen staff. This initiative was well received by all the staff.

04

Organised Drawing Competition for 06 Govt. Schools in MDM complex on Children’s Day, November 14, 2022

05

Under Humanitarian causes, Havells distributed 09 Electric Tricycles to Retired Disabled Soldiers on March 9, 2023 at Alwar, Rajasthan

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We also received “Bhamashah Award 2022” towards Mid-day meal programme from State of Education Department, Rajasthan.

07
EDUCATION Talent Next

In 2021, we associated with Plaksha University to make a meaningful impact in technological change and evolution. This has been one of our biggest initiatives from CSR standpoint. Plaksha University, located in Mohali, Punjab, is one of India’s largest collective philanthropy efforts to build a tech university of global eminence and aims to cover 1,500 students and more than 100 faculty on campus over the next five years.

On December 17, 2022, Plaksha University celebrated its first Founder’s Day where “Havells Research Building” was inaugurated. The Havells Research Building spaces like the Makerspace, Physical World Lab, Nature Machines Lab, and others are being constantly leveraged by students for tinkering, innovation and enhancing their development capabilities. Since its launch in 2021, 300+ students, researchers and faculty members have been using the Havells Research Building.

These students come from diverse backgrounds viz. 50% from tier 2/3 towns and 30% are female students. Many students come from underserved communities with limited resources to pursue technology education.

08

Plaksha’s all-girls table tennis team - Avishi Rajgarhia, Khushi Goel and Japsahal Kaur (L-R)

09

PhD scholar Neelam Sarmah, exploring efficient methods for industrial wastewater treatment, participated in UNLEASH to work on real, scalable solutions to SDGs.

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Women and girls championing the advancement of transformative technology and digital education were celebrated on International Women’s Day on March 8, 2023 at Plaksha University.

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PhD scholar Sarvnipun Kaur was invited to speak on a panel for Women’s Economic Rights in Asia at the annual Asia Liberty Forum in Manila, Philippines.

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As part of our sustained initiative towards gender diversity, we inaugurated “all female operated brand store” at Bhubaneswar. This is also one of our biggest stores pan India with a carpet area of around 3,500 sq. ft.

Ensuring responsible supply chain practices

WE INTEND TO MAINTAIN A ROBUST AND SUSTAINABLE SUPPLY CHAIN, ENGAGING AND SUPPORTING OUR SUPPLIERS AND VENDORS IN DRIVING THE GROWTH OF THE ORGANISATION. WE ALSO ENSURE THAT THEY MEET ALL REGULATORY COMPLIANCES AND UPHOLD BEST PRACTICES WHEN IT COMES TO SUPPLY CHAIN MANAGEMENT.


KEY INITIATIVES FOR GO-TO-MARKET (GTM) EXCELLENCE IN FY 2022-23
Upskilling professionals

During the year, we undertook initiative to train and upskill 5,000 in-store professionals in 45 cities across India with an objective to delight customers at the point of sales as well as improve employee productivity and build a reliable talent supply chain. Through this initiative, Havell’s in-store sales professionals got the opportunity to learn innovative techniques and sales skills based on detailed on-field analysis involving technology and human interventions.

Retailer Direct Bank Transfer Process

We initiated settlement of retailer scheme through Direct Bank Transfer into the bank account registered with Havells. It eliminates the need for intermediaries in transferring the amount directly into the beneficiary accounts. It brings about transparency and reduces instances of pilferage.

Revamp of Dealer Portal

We believe in providing best-in-class experience to our stakeholders. Dealer portal has come a long way in making their journey simple and easy. The new, user-friendly interface provides easy functionalities with organised view and quick access menu bar. Any information needed is just a click away with faster and smoother access to all the functions of the portal. It allows the user to multitask and switch pages from anywhere on the dealer portal.

Havells Sync Mobile App

Consumer engagement and service is a top priority at Havells. In the beginning of the year, we launched Havells Sync App – a one-stop app for all consumer needs. It allows consumers to get a hassle-free experience with complete solutions to all their needs. Consumers can see the new products and features and shop for all their home appliances needs, register, operate and monitor products along with raise and track service requests on the app. It also allows consumers to operate IoT-based products from Havells.

Customer Service

Customer delight is a top priority at Havells and we have rolled out several initiatives to enhance customer experience. We are reaching out to customers and making our brand available wherever they are. Care360 is our unmatched post-sales support service with over 1,800 channel partners and more than 6,000 highly trained employees.

Our wide-ranging initiatives have resulted in achieving the industry highest Promotor Score of 74% & Field engineer rating of over 4.2. With our unique Khushiyo Ki Guarantee programme, the customer has full control over service request opening and closing.

MANTHAN STRATEGIC PARTNER MEET

In FY 2022-23, we invited around 120 strategic suppliers to Havells Manthan strategic partner meet where we showcased the strength and growth prospects of Havells. This event was a great opportunity to encourage the partners to engage with Havells on a strategic long-term partnership.

Aligned with the Make in India initiative, we prefer to buy from Indian sources and spend on Indian sources. In order to reduce carbon footprint and logistics, we conducted another initiative to source from near-to-factory suppliers. Nearly 44% of our sourcing is from suppliers located within 100 km. 100% of the domestic suppliers are registered on the vendor portal where they can access their schedules and payment status. Moreover, digitisation of supplier KYC and changes in master data is already done. We are powering the Source to Procure & Procure to Pay process by taking it to the next level of digitisation. 100% of the suppliers have signed the Code of Conduct and adhere to high standards of integrity and ethical practices in business.

Service Excellence – 5 Pillars

Customer Experience (CX)

Operation Excellence & Customer Delight

Excellence & Product Quality

Continuous improvement

Service Digitisation

Solution at Fingertips

Service Monetisation

Enhance the continuous connect with the consumers

People Excellence

Individual development

In FY 2022-23, we introduced several features to digitise our services such as:

Voice Bot
  • AI powered, uniform experience
  • Real-time sentiment analysis
  • Resource optimisation
D-365 Ver 2.0
  • New state-of-the-art mobile app with Geo-fencing, simplified view
  • Improved UI/UX for ease of use
  • End-to-End Spares visibility and management
  • Consumer – Self-estimation of cost
Number Masking
  • To protect customer sensitive information